Big Blue Swim School
Environmental Graphics & Murals
The creative scope centered on building a comprehensive illustrative system designed to scale across all Big Blue Swim School locations. Every site features high-impact poolside graphics and a milestone tracker, paired with a custom wall mural tailored to individual franchisees. With more than 40 unique murals designed nationwide to date, the artwork successfully anchors the corporate brand within individual local neighborhoods.
PROJECT NOTE
This illustrative system builds on the foundational brand identity I developed for the 2015 launch. Following a 2020 agency redesign, I returned to create this custom mural program, bridging the brand’s original DNA with its current visual direction.
